Marquette Tribune, May 09, 1929, Vol. 13, No. 31

              Marguerite Riedl Is Named Winner Of Latin Contest
Marguerite RiedI, sophomore in the College of Liberal Arts, won the pHze of $25 given by the Rev. Will am M. Magee, S.J., president of the University, for the best Latin essay written by a coed.
Aurelia Valley, junior in the College of Liberal Arts, won second place, and Helen McCabe, freshman in the College of Journalism, third place. The winners were announced by the Rev. William J. Grace, S.J., dean of the College of Liberal Arts, Tuesday evening, May 7, at a meeting of the Classical club. Sixteen girls competed for the prize.
Officers elected for the next year are: President, George Lorenz; vice president, George Geldrich; secretary, Gretchen Schmidt; treasurer, Marguerite RiedI, and editor of the Classical Bulletin, John Fitzpatrick.
The program presented at the meeting was entirely in Latin. Roman Repinski read an essay on friendship. A dialogue between two Romans about 135 A. D. was presented by Richard Panlener and John Bolda. The dialogue was written by Panlener.
A play entitled, "Lavinia," written by Dorothy Wellhausen and directed by Esther Kemp, was presented by the following: Mary Bizjak, Hattie Stern, Richard Smrz, George Geldrich, Dorothy Wellhausen and Leo Tendry.
The Rev. Alfred G. Brickel, S.J., head of the classical department, spoke on "Latin, the International Language." Father Brickel delivered his talk in Latin.
Class Assists College of Busi_
ness Administration Head
in Article.
Union Board Elects Staff Of Officers
Maurice Doyle Replaces Frank
Vander Heiden as President
of Directors.
The board of directors of the Marquette Union, all_University men's club, elected new officers for the next semester on Monday night, May 6, and installed the new Junior board members following a dinner in the Union cafeteria.
The new officers are Maurice Doyle, Lansing, Mich., School of Dentistry, president; Robert Slaby, Algoma, W s., College of Journalism, vice president; Herbert Fries, Glidden, Wis., College of Engineering, secretary, and Arthur Garsky, Milwaukee, C ollege of Liberal Arts, treasurer.
Retiring officers of the board are Frank Vander Heiden, Appleton, Wis., College of Journalism,, president; Theodore Hodan, Milwaukee, College of Liberal Arts, vice president; Thomas Hardgroves, Eden, Wis., School of Medicine, secretary, and Kenneth Morrissey, Elkhorn, Wis., College of Engineering, treasurer.
New Members Welcomed
Preceding the installation of the new officers a welcoming address was delivered by Frank Vander Heiden. The seven sophomores elected as Junior members of the board are : Cecil Molseed, Sioux City, la., College of Business Administration ; Walter G:e_ ringer, Milwaukee, College of Liberal Arts; Francis McElligott, Chicago, College of Journalism; John Romano, Milwaukee, School of Medicine; Harold Lynch, Detroit, School of Dentistry, John Chisholm, Duluth, School of Law; J. Webb Chapman, Men_ as_ha, College of Engineering.
Maurce Doyle, new president, also spoke' during the evening and presided over the latter part of the meeting. Several of the retiring directors gave farewell talks.
Two committees, were, appointed by the chair to supervise .freshman activities. The first committee, consisting of Herbert Fries, chairman, Maurice Doyle,' Robert Slaby and Robert Te_ han, will determine this spring what procedure shall be taken to enforce the wearing of the freshman caps. They will be assisted by the sub_committee, which will enforce the regulations next fall and also promote freshman activities. This committee is composed of three new Junior directors:	Francis	McElligott, Harold
Lynch and John Chisholm. The colors of the freshman caps will remain the same_blue and gold.
Edward O'Neill, junior in the School of Law, was appointed to fill the vacancy left by Sylvester Hamele, the present Junior Board, who is ill.
Seven Seniors Retire
Retiring members of the board are: John Pierce, Pine Island, Minn., College of Business Administration ; Theodore Hodan, Milwaukee, College of Liberal Arts; Frank Vander Heiden, Appleton, College of Journalism; Thomas Hardgrove, Eden, W:s. School of Medicine; Clarence Sink_ fer, Casco, Wis., School of Dentistry; Robert Tehan, Milwaukee, School of Law and Kenneth Morrissey, Elk_ horn Wis., College of Engineering.
HIT BY STREET CAR,
STUDENT IS INJURED
George Gerhardt, a pre_junior Dental student, was caught between two street cars at Fifteenth and Clybourn streets on Thursday, May 2, and seriously injured. He was taken to Emergency hospital and later to Marquette hospital where he is recovering. His companion, Joseph Motzko, received a cut lip.
Hilltop To Aid State Sodalists With Convention
Twenty_six more students were received into the Marquette Men's Sodality of the Blessed Virgin on Sunday, May 5, after the 8 o'clock Mass in the University chapel. The Rev. J. Vincent Kelly, S.J., professor of philosophy, spoke to the Sodalists during the reception ceremonies.
Sunday's reception, the third since the reorganization of the Sodality, increased the membership to approximately 150.
At the business meeting which followed the breakfast at the Union, plans for the third state convention of school sodalities to be held at St. Francis seminary on May 30, were discussed. The Marquette Men's and Women's Sodalities are assisting the Rev. Joseph F. Barbian, superintendent of Catholic schools in the Milwaukee archdiocese, in arranging the convention. It was announced at the meeting that Miss Katherine Williams, president of the Milwaukee Catholic Instruction league, will present two banners, one to the Milwaukee sodality and one to the sodality outside of Milwaukee having the highest delegation perecentage at the convention.
The Sodality proposed to send delegates to the national Modality convention to be held at Loyola university, Chicago, June 16, 17 and 18.
Poetry Magazine Being Distributed
Student Verse Fills Pages of
Spring Number of the Sil_
ver Swan.
The spring issue of the Silver Swan, Marquette poetry magazine, will be distributed at the May meeting of the John D. Logan Poetry society Tuesday, May 14, at 8 p.m. in the College of Music.
The cover poem, "Dawn," as inspired by "Evening," the cover poem of the February issue. The spring number necessarily has some romance in it. This is adequately taken care of by "Love Sonnet," by Helen IDoyle, and . "My Viking Maid," by John Cleary. Other contributions to be found in this issue are: "Mood's," by Robert W. Hatch; "To the Trout Stream," by Emil Blacsky; "Reminiscence," by Michael Kinsella; "Death Valley Pioneers," by Al Jay M. Gee; "Prayer for Beauty," by Dorothy Axt; "That Robin," by Hazel Pritchard; "Lines to a Trickster," by Richard Macaulay; "Sweetheart of Her Soldier Love," by Jane Kramer, and a humorous triolet, "Her Request Program," by Gerald Caffrey.
Miss Maude Francis of the School of Speech will give a talk on "Modern Poetry." Student poets who will read some of their work are: Helen Carrol, Clarence Wilkinson, Leonard Schellef, Jessie Corrigan, Helen Corrigan, Anton Pegis, Noel Sims, Edna Goeden, Hazel Pritchard and Dorothy Axt. Musical numbers will be announced later.
Hazel Pritchard is in charge of the program. Edna Goeden and her committee will serve refreshments.
Fraternity Brothers Act As Pallbearers
Made Lang, 21, formerly a prejunior in the Marquette College of Engineering and a member of Phi Chi fraternity, died Wednesday, May 1, at the home of his parents, 548 Fifty_ fifth street, Milwaukee. The pallbearers included three members of Phi Chi Psi, Paul Kegel, Thomas MacGregor and Orville Berg. The Rev. Herman Geske, a senior in the College of Liberal Arts, preached the funeral sermon and conducted services at Valhalla cemetery.
Noted Clinic Expert Wires His Decision
Baccalaureate Address to Be
Given by Former Marquette
Student.
Dr. William J. Mayo, head of the Mayo Brothers' clinic at Rochester, Minn., and one of the world's most noted surgeons, will deliver the address at the Commencement exercises Wednesday night, June 12. This is the first time in the history of Marquette graduations that a medical educator will be the principal speaker.
The Baccalaureate address will be given by the Rev. Robert S. Johnston, S.J., professor of theology at the Seminary of St. Mary of the Lake, Mundelein, Ill. Father Johnston will speak at Gesu church on Sunday, June 9, preceding the Commencement exercises.
Launched Drive Here
Dr. Mayo was one of the important workers in securing the first million dollar endowment to the Marquette School of Medicine several years ago. Before the actual campaign for the endowment opened, Dr. Mayo visited Milwaukee, meeting some of the leading citizens at a noon luncheon, where he made his influence felt in starting the drive. . The campaign was officially opened by Dr. Mayo on that same evening when he spoke at a public banquet in behalf of Marquette and an endowment.
The name Mayo has become known throughout the world wherever surgery is known. His famous clinic has been a tremendous factor in taking many phases of surgery out of the superstition of the. past.
Prominent in Medical Field
Since 1907, Dr. Mayo has been on the board of regents at the University of Minnesota. He was a colonel and chief consultant for all the surgical services in the . United States army during the World war, and in 1919 was rewarded with the Distinguished Service medal for hi's work.
In 1921 he was appointed Brigadier General in the Medical Officers Reserve corps.
His achievements in medical societies are as follows: President of Jhe American Medical association, 1905_ 06; president of the American Surgical association, 1913_14, and president of the American College of Surgeons, 1917_18_19. In addition he is an active member of many other medical societies, both American and European.
Fr. Johnston is Hilltop Grad
At the present time Dr. Mayo j is visiting in LQS Angeles, from where he wired his acceptance.
Father Johnston, a graduate of old Marquette college with the class' of '91, studied at St. Louis university and abroad. He was professor of theology at St. Louis university prior to his appointment to Mundelein.
Marquette may have a historical society. The Rev. Francis Betten, S. J., head of the history department, announces that in all probability such a society will be founded at the University next year.
The purpose of this organization will be to bring students interested in history together, and also to stimulate new' interest in historical subjects.
A bulletin will be published by the society, on the order of the Classical and the Modern Language bulletins. This will enable history students to see some of their best historical treatises in print.
Dr. Mayo Is Commencement Speaker
lational Commercial Honor Frat Is Plan Here
lew Society fakes Place Of Banderole
LaUation on May 15 Is in iCharge of University of I Wisconsin Professor.
I
morary fraternity will be
n Marquette university's
Business Administration.
Beta gamma Sigma, national honorary
aternity, which has chap_
ols 'that are members of
on "of American Collegiate
Business, will be installed
: on Wednesday, May 15.
;eremonies and a banquet
at the Plankinton hotel,
Beta Gamma Sigma replaces the
try commerce fraternity,
Lambda Epsilon Sigma, or Banderole
known. Active members
e will automatically be_
:rs of the new organiza_
lmni members will be ad_
present time, but may be
Executives in Charge
Fay Elwell, head of the ac_
artment at the University
i, will be in charge of the
He will be assisted by
W. E. Kleimanhagen, president of the
lumni club of Beta Gam_
id advertising manager of
lavidson company. Hugo
Kuechmeister, auditor for the Schuster
nt stores, a former presi_
ililwaukee Alumni associ_
race the history of the
Mumni and active mem_
le University of Wiscon_
icbpter also will attend. The Rev.
William M. Magee, S.J., president of
Marquette university, will give an ad_
 of welcome.
Beta Gamma Sigma was formed in
* At the present time it has chap_
s >n all schools affiliated with the
American Collegiate Schools of Business
| The purpose of the fraternity
to encourage and reward scholar_
P and accomplishment along the
;s of business activity among stu_
lts and graduates of commercial
lfyS 'n American colleges and uni_
s,tles; to promote the advancement
spread of education in the science
business^ to foster principles of
and integrity in business prac_
2 jUd to encourage a more friendly
,e the business public toward
uates of commercial courses."
tive Members to Be Initiated
Marquette members of Banderole
s f R C 'n^ated as charter mem_
ot Beta Gamma Sigma are: Dean
Pyle and Prof. Roman
M of the Business Administra_
acu ty; Robert C. Horn, Stanley,
in_ior^ S. Leonard, Mankato,
.Melvin B. Boehm, Cedarburg,
I ' "art H. Koenen and Arthur
T^ort Washington, Wis.;
trS Eaton, Richard A. Kroupa
t pri?an Gundlach, Racine, Wis.;
atm, Escanaba, Mich., and
i T). Alecklenberg, Louis Meld_
on  'Buetow and Gerald T. At_
on_ of Milwaukee.
Air Program Closes Glee Club Season
*vadior concert' over WHAD on ! last ay at 7 o'clock, will be lqIlp,,c,0J}cert presentation of the Ks 0nter"ee club this season. So_ M in tu e *our wiH again be fea_ I sin the proSram_ Dan R. Meurer VVWo baritone solos; Anton Hill Budner ritone_ and Fred Stelling, ttswo?6 board in chorus arrange_ iac Ith solos and Conrad Saskowski mpanist.of the club for the . p 7ears, will play two piano so_
I
iluV William E. Wegener of
i.?ol Music, director of the
arranged the program.
Hilltop Band Closes Season With Dinner
A banquet in the Marquette Union on Thursday, May 16, will close fo mallv the 1929 season of the Mar queue band. Hugh G. Robbins Beaver Dam, senior in the Co lege of Engineering is m charge of arfdngU ments Marvin Halbach, president of
Officers for the coming seasonw.il be elected.
An article, written by Dean J. Freeman Pyle of the Marquette College of Business Administration, containing the results of advertising research undertaken by his technique of business research class, was published m the May 4 issue of Sales Management, a nat'onal trade publication. The title of the article is "What Does the Consumer Think of Advertising?'' If is illustrated with two graphic tables.
Questionnaires were prepared by Dean Pyle's class and a large number of persons, including Business Administration freshmen and juniors, were asked to answer them, the article relates. The queries concerned the relation of advertising to the cost of goods and production, the value received from advertised merchandise and the relative influence of various advertising media.
On the results of this research, Dean Pylewrites:
	For instance, it is seen that
the majority believe that advertising tends to raise and to fix the price the product advertised; that advertised goods are of higher quality than unadvertised goods; the adv^r lS1"8 increases the cost of se hng but e creases the cost of production that advertising causes people to worK.
Dean PyleWrites For Trade Paper